Master Professor

James A. Sundali

Jim Sundali
Hall of Fame: Inducted in 2007
December, 2007 (1 BSI Grand Champion)
BSG Tradition: First adopted The Business Strategy Game for classroom use in 1991 (1st edition)
School: University of Nevada, Reno
Title: Associate Professor
Education: Ph.D., 1995, University of Arizona
MBA, 1990, California Polytechnic State University, San Luis Obispo
BS, 1985, California Polytechnic State University, San Luis Obispo
Courses Taught: Strategic Management
Managerial Insights from Film and Literature
Managerial Decision Making and Negotiation
Research interests and selected publications: Research Interest:
Judgment and decision making; game theory; experimental economics; behavioral finance.

Selected Publications:
- Sundali, J. & Guerrero, F. (in press). Managing a 401K account: An experiment on asset allocation. Journal of Behavioral Finance.
- Croson, R. & Sundali, J. (2005). The gambler’s fallacy and the hot hand: Empirical data from casinos. Journal of Risk and Uncertainty, 30:3, 195-209.
- Sundali, J. & Seale, D. (2002). Is reciprocity necessary for co-opetition? Some experimental evidence. Journal of Behavioral and Applied Management, V4(1), 68-96.
- Rapoport, A., Seale, D., Erev, I., & Sundali, J., (1998). Equilibrium play in large group market entry games. Management Science, 44, 1, 119-141.
- Sundali, J., Rapoport, A. & Seale, D. (1995). Coordination in market entry games with symmetric players. Organizational behavior and human decision processes, 64, 2, 203-218.
- Sundali, J. & Atkins, A. (1994). Expertise in investment analysis: Fact or fiction? Organizational behavior and human decision processes, 59, 223-241.
Honors and Awards: B.J. Fuller COBA Teaching Award - 2006