The Business Strategy Game - Competing in a Global Marketplace

What Is The Business Strategy Game?

The Business Strategy Game is an online exercise where class members are divided into teams and assigned the task of running an athletic footwear company in head-to-head competition against companies managed by other class members. Company operations parallel those of actual athletic footwear companies. Just as in the real-world, companies compete in a global market arena, selling branded and private-label athletic footwear in four geographic regions — Europe-Africa, North America, Asia-Pacific, and Latin America. All aspects of The Business Strategy Game parallel the functioning of the real-world athletic footwear market, thus allowing you and your co-managers to (1) think rationally and logically in deciding what to do and (2) get valuable practice in making a variety of different business decisions under circumstances that mirror real-world competitive conditions.

Why Do I Need to Register?

You must register in order to make decisions for your company, review the results and reports, take the accompanying online quizzes, and do the online peer evaluations; registration is also essential for your log-ins, quiz scores, strategic plan grade, and peer evaluations to be recorded and reported to your instructor for evaluation and grading.

What will I be purchasing when I register?

When you register you will be purchasing full privileges to use the The Business Strategy Game website (bsg-online.com) and its software to run the company your instructor has assigned to you and your co-managers. Registration gains you anywhere, anytime access to all participant-related menus on The Business Strategy Game from any computer or device that is connected to the Internet with a HTML5-capable Web browser (such as Google Chrome, Firefox, Safari, or Microsoft Edge). Registration ensures that your work will be reported to your instructor or game administrator for evaluation and grading. Your registration is valid until the course you are enrolled in is over. There’s an online Player's Guide (which you can print for handy reference). Built-in Help documents and Video Tutorials walk you through the decisions. A series of reports convey complete results for each decision period; these come with detailed descriptions of the numbers and graphics contained in the reports and how to use them.

Does Everyone on My Team Have to Register?

Yes. Only registered participants can log-in to make decisions, review results, take the online quizzes and exams, do peer evaluations, receive instructor e-mails generated within the The Business Strategy Game software, and have their work evaluated and graded by the course instructor or game administrator. There are also occasions when all company co-managers will want to be online simultaneously with their own devices.

What Will be Reported to My Instructor?

This online edition of The Business Strategy Game automatically records and reports your quiz scores, exam scores, your peer evaluations of co-managers, and your log-ins to your instructor. In addition, The Business Strategy Game generates a series of reports to your instructor/game administrator after each decision period; these mainly concern the performance of all companies in your industry. Your instructor/game administrator can access most all aspects of your company’s operations and decisions at any time; likewise, the frequency and duration of your log-ins are also available to your instructor at all times.

What Can I Expect to Learn?

The Business Strategy Game is a hands-on learning exercise that draws together the information and lessons of prior courses, consolidates your knowledge about the different aspects of running a company, builds your confidence in analyzing the revenue-cost-profit economics of a business, helps you understand how the functional pieces of a business fit together, provides valuable practice in crafting profitable growth strategies, sharpens your business judgment, and provides a capstone for your business school education. You will gain some useful experience and practice in assessing business risk, analyzing industry and competitive conditions, making decisions from a companywide perspective, thinking strategically about a company's market position and the kinds of actions it will take to improve it, developing strategies and revising them in light of changing conditions, and applying what you have learned in business school.

The bottom line is that The Business Strategy Game adds value by strengthening your preparation for a career in business and management. Further, we predict that The Business Strategy Game will make your competitive juices flow and that you will have a lot of fun.

User Privacy

All personal information you provide is used only to establish you as an officially registered participant in the BSG exercise, administer the BSG exercise, and operate the bsg-online.com Web site. Your personal information will not be shared with any other party beyond your instructor(s) and/or game administrator(s). None of your personal information gathered here will be used for other purposes by McGraw-Hill (the marketer of The Business Strategy Game or by the personnel who created the software and operate the servers. However, if you are using a newly-purchased McGraw-Hill textbook in this course or other courses you are taking, the information you provide during the registration process may also be collected and retained in McGraw-Hill’s data base for the purpose of providing users of new McGraw-Hill books expedited access to other text-related and course-related features delivered at its website.

For more information, please review our Privacy Policy.

Don't Have a Registration Code?

If you do not have a Company Registration Code, then you cannot register an account at this time. Contact your course instructor or game administrator to determine your company registration code. Then return here to begin account registration.

Register nowor, take a tour of BSG:

Participant Account Registration